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Stax in 1960s

With the success of  Booker T. and the MG's, Carla Thomas, The Mar-Keys, Bar-Kays and Otis Redding, Stax studios became a magnet for other acts. Atlantic Records brought in two of their recording acts, the duo Sam and Dave and Wilson Pickett, to Memphis to record at the Stax studio. Stax Records itself had added William Bell, Eddie Floyd, the Mad-Lads and a top notch producing and song writing duo named Isaac Hayes and David Porter. In 1965 Stewart hired a very successful black Washington DC disc jockey named Al Bell as national sales director. From the beginning, Al Bell took over the effective leadership of the company and greatly expanded it's roster of artists.

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On December 10, 1967, Otis Redding was killed in a plane crash and had his biggest hit, "(Sittin' On) The Dock of the Bay," posthumously. Shortly after losing their most important artist, the distribution deal Stax had with Atlantic was to expire and had to be renegotiated. To the horror of Jim Stewart, he found out that the original contract had given Atlantic the ownership of all of the Stax masters. Atlantic owned the entire Stax catalog! The negotiations dragged on for several months, but Stax had no leverage, since Atlantic already owned their catalog. Instead of giving up and signing with Atlantic, Stewart sold the company in May 1968 to Gulf and Western for several million dollars. At this point the Stax numbering system was changed. The most successful act on Stax/Volt other than Otis Redding was Sam and Dave, even though Sam and Dave's material was being released on Stax, their contract was with Atlantic so they were no longer on Stax.

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Al Bell and Johnnie Taylor

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William Bell

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Isaac Hayes (R) with co producer Dave Porter

Even with the loss of Otis Redding and Sam and Dave, the company did very well without Atlantic. They had additional hits by Booker T. and the MG'S,  Johnnie Taylor, and William Bell. Stax had formed a subsidiary label called Enterprise in 1967 and released an album by one of their producers named Isaac Hayes called "Presenting Isaac Hayes" but it was not very successful. After the break with Atlantic, Hayes made another album called Hot Buttered Soul and it went triple platinum.


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Al Bell and Jimmy Stewart

After a couple of years, sales were down and there were internal troubles at Stax. External pressure was coming from Gulf and Western who really didn't have a clue about the creative aspects of a record company. Jim Stewart thought he could rescue the company and he and Al Bell repurchased the company from Gulf and Western in July 1970. At this point, the numbering system changed again. Soon the company was challenging Motown for the lead in black album sales, with new artists such as the Soul Children, the Staple Singers, Frederick Knight, Jean Knight, Rance Allen, Mel and Tim and the Emotions. Richard Pryor was signed to the company and had a giant debut album called "That Nigger's Crazy" on Partee, the comedy subsidiary. Other new subsidiary labels were also formed including Gospel Truth, Hip and Respect.

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Stax just before it was torn down

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Ben Cauley playing at 1991 marker dedication
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Historic marker where Stax stood

In 1972, Al Bell made a deal with Columbia Records for the distribution of Stax product. Columbia gave Stax a six million dollar loan for expansion. In October of 1972, Al Bell used the money to buy out Jim Stewart. Even though he no longer owned the company, Stewart agreed to stay on as President for up to 5 years, but Al Bell ran the company. The handshake deal between Al Bell and Clive Davis, President of Columbia Records called for Columbia to pay Stax for every record it delivered, irrespective of sales, an unheard of agreement. In 1973, Clive Davis was fired and Columbia altered the deal, cutting the payments to Stax by 40%. This led to the financial decline of the label and in January 1975, Stax was unable to meet it's payroll and a bankruptcy judge ordered it's closing on January 12, 1976.

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Estelle Axton -1968

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Jimmy Stewart 1972

The Stax masters prior to 1968 are owned by Atlantic Records, but the Stax masters produced after the split with Atlantic are now owned by Fantasy Records of San Francisco.

Some photos courtesy of The Stax Site
The Stax/Volt Story courtesy Both Sides Now Publications.

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